How we invest, what we look for, how to pitch us, and the startup funding terms you’ll hear along the way.
Robb Ventures, LLC is a seed-stage venture capital firm based in New York City. We partner with founders during their startups’ formative stages, often well before incorporation, and provide capital along with the strategic guidance, mentorship, and resources needed to get through the critical early phases of growth.
Seed-stage VC firms invest in early-stage startups, typically helping founders develop their business ideas, build their teams, and gain market traction before seeking further investment.
We’re based in New York City. Our mailing address is PO Box 221, 14506 243rd St, Rosedale, NY 11422.
We are active founders ourselves. We are in your shoes, and we know first-hand the ups and downs of running a startup. That is our differentiator.
Yes. Robb Ventures, LLC is a Robb Holding Company Corporation company. It sits alongside a wider family of Robb companies and partners, including Robb Publishing’s media titles, Robb Food and Beverage, Robb Music Group, Robb Sports Group, and The Urban Blvd.
The earliest stage is where the right support makes the biggest difference. We like backing potential before proof: helping founders shape the idea, build the team, and find traction before larger investors get involved.
It means we don’t limit ourselves to one industry. Software, marketplaces, SaaS, home services, artificial intelligence, industrial, education, financial services, consumer products, and more are all fair game. We focus on the team and the business model.
You’ll work directly with our team, who are active founders themselves. You can meet them on our Team page.
Yes. Robb Ventures, LLC is a limited liability company based in New York.
Back strong founders early, write checks sized to what the company actually needs, and stay involved. We’d rather help a founder turn an idea into a real company than wait until everything is proven.
Accelerators usually run fixed-length programs with cohorts and set terms. We invest one company at a time, size each check to the startup’s needs, and support founders for the long run rather than for a single program.
We focus on startups with innovative solutions, strong founding teams, and scalable business models.
We look at four things: the strength and experience of the founding team, the market potential and scalability of the idea, competitive differentiation, and traction achieved (for example users, revenue, or product).
We invest in pre-seed to seed-stage startups. You should have a developed idea, an MVP (minimum viable product) or something close to one, or early traction in the market.
Absolutely. We’re based in New York City, but we’re happy to hear from strong founders wherever they’re building.
We’re sector agnostic. Areas we look at include consumer products, productivity, SaaS, mobile gaming, apparel, cybersecurity, media, entertainment, blockchain, HealthTech, e-commerce, logistics, marketplaces, energy, real estate, home services, and utilities.
No. We partner with founders during their formative stages, often well before incorporation. If you haven’t formed your company yet, tell us where you are and we’ll talk it through.
No. Revenue helps, but traction can also mean users, a working product, or strong early demand. We weigh it alongside the team, the market, and what makes you different.
Yes. The strength and experience of the team is one of our criteria, but experience is only part of it. Show us why you are the right person to build this.
We look at the strength of the founding team whether that’s one person or several. If you’re building alone, tell us how you plan to cover the skills the business needs.
Yes. Our portfolio includes consumer brands like Serrenta (bath and body products) and Duratex (workwear), alongside software companies.
Yes. Portfolio companies include SaaS tools Projekx and LeadsyCRM, the productivity app PlanEX, the Soapah app for soap makers, and the mobile game Save Willis.
Very. We look for ideas with real market potential and the ability to scale. Show us who your customers are, how many of them there are, and how you’ll reach them.
Yes. We invest from pre-seed, so a well-developed idea with an MVP in progress can be a fit. The clearer your plan and the stronger your team, the better.
Our typical investment ranges from $1,000 to $50,000, depending on the needs of the startup and the stage of the business.
We generally take an equity stake of less than 1% and up to 20%, ensuring alignment between our firm and the founders.
We size each check to what your startup needs at its current stage: what the money will be used for, how far it gets you, and the milestones it helps you reach.
It depends on the size of the investment, the stage of the business, and what the startup needs. The range is typically less than 1% up to 20%.
We may request a board seat or observer role depending on the investment size and alignment with the startup’s needs.
We don’t require exclusivity. Our terms align with standard pre-seed and seed-stage venture practices and aim to ensure mutual success.
Yes. We’re active partners, but founders maintain control of their vision. Our equity stake is typically less than 1% up to 20%.
No. Venture capital is an investment in your company in exchange for equity, not a loan with repayments. We succeed when your company succeeds.
Our typical range is $1,000 to $50,000. If you need a different amount, say so in your pitch and explain why.
We recommend it. Having your own attorney review any investment agreement is good practice for every founder.
A board observer attends board meetings and can offer input but doesn’t vote. Depending on the investment, we may ask for an observer seat instead of a full board seat.
Submit your pitch deck and other relevant materials through our contact form, or reach out at one of our events.
Our investment process typically takes seven (7) to fourteen (14) days, depending on the complexity of the opportunity and the due diligence required.
Cover the problem, your solution, your team, the market, any traction so far, what makes you different, how much you’re raising, and what the money will do.
A deck helps us understand your business quickly, so we recommend one. If you don’t have one yet, use the contact form to describe your startup and we’ll take it from there.
Short and clear beats long. Around 10 to 15 slides is common for an early-stage deck. Lead with the problem and your team.
No. You can pitch us directly through our website or meet us at one of our events.
We review it. If there’s a potential fit, we’ll set up a conversation, then do our due diligence. The whole process typically takes 7 to 14 days.
We look closely at the founding team, the market potential and scalability of the idea, your competitive differentiation, and the traction you’ve achieved. Expect questions about each.
Yes. Events are one of the ways founders reach us. See upcoming dates on our Events page.
Yes. If you’ve made real progress, such as a launched product, new users, or revenue, send us an update through the contact form.
Clarity about the problem, evidence that customers care, and a founder who knows the business inside out. Specific numbers beat big claims.
The founders. We want to hear from the people building the company and understand how the team works together.
Stay in touch. Join our mailing list, read our blog, listen to our podcasts, and come to our events. When you’re ready, pitch us.
We offer strategic guidance, industry connections, access to a network of advisors, mentorship, and support with go-to-market strategies, hiring, and follow-on funding.
We are active partners, providing hands-on support as needed, from strategy sessions to board participation, while allowing founders to maintain control of their vision.
Yes. We help portfolio companies prepare for subsequent funding rounds and connect them with potential investors in our network.
We provide access to a network of experts, tools, and services to support growth, including help with product development, hiring, marketing, and scaling operations.
We understand the challenges of early-stage startups. We work closely with founders to address issues, pivot if needed, and find the best path forward.
Our goal is to support startups for the life of the firm, ensuring they are well positioned for scaling and future funding rounds.
Yes. Hiring support is part of what we offer, from thinking through your first key roles to connecting you with people in our network.
Yes. We support portfolio companies with go-to-market strategy, including positioning, launch planning, and reaching first customers.
Yes. Through our network of experts, tools, and services, we help with product development as well as hiring, marketing, and scaling operations.
Our founders get mentorship and access to a network of advisors who can help with the hard calls.
Industry connections are part of our support. Our network spans our affiliated companies and partners across media, consumer products, entertainment, and more.
Pivots are part of building early-stage companies. We’ll work with you to assess the options and find the best path forward.
As often as you need. Support ranges from occasional strategy sessions to board participation, depending on the company.
Soapah, Serrenta, Projekx, LeadsyCRM, PlanEX, Save Willis, and Duratex. See them all on our Portfolio page.
Our current companies span consumer products, SaaS, productivity, mobile gaming, and apparel.
Soapah is a soap-making app that helps soap makers with their formulations. It was founded by Dr. Seyma Robb.
Projekx is an easy-to-use SaaS tool for project management, founded by Romane Orlando Robb in 2025.
LeadsyCRM is an all-in-one platform to manage leads, build lasting relationships, and close more deals, built for small businesses and growing enterprises. It was founded by Romane Orlando Robb in 2025.
Pitch us through the contact form. If we invest, your company joins the portfolio and gets access to our full support and network.
Pre-seed is usually the first money a startup raises, often from the founders, friends and family, angels, or early-stage funds. It helps turn an idea into a first product.
Seed funding is an early round used to find product-market fit: building the product, getting first customers, and growing the team.
Pre-seed typically funds getting from idea to a first product. Seed typically funds getting from a first product to real traction. Both are stages we invest in.
A Series A is usually the first large institutional round after seed, raised once a company has shown traction and a model that can scale.
A SAFE (Simple Agreement for Future Equity) is a common early-stage investment agreement. The investor gives money now in exchange for the right to receive equity later, usually when the company raises a priced round.
A convertible note is short-term debt that converts into equity at a later funding round, usually with a discount or valuation cap for the early investor.
A valuation cap sets the maximum company valuation at which an early investor’s SAFE or convertible note converts into equity, rewarding them for investing early.
Pre-money valuation is what the company is worth before new investment. Post-money valuation is the pre-money value plus the new money raised.
Dilution is the reduction in each existing owner’s percentage when a company issues new shares, for example to investors or employees.
A capitalization (cap) table lists who owns what in your company: founders, investors, and option holders, and how that changes with each round.
A minimum viable product is the simplest version of your product that real customers can use, built to test demand and learn quickly.
Evidence that people want what you’re building: users, revenue, a waitlist, pilot customers, partnerships, or strong engagement.
Product-market fit is when your product clearly satisfies a real market need, so customers keep using it, pay for it, and tell others about it.
Burn rate is how much cash your company spends each month. Runway is how many months you can operate before running out, at that rate.
A term sheet is a short, mostly non-binding document outlining the key terms of an investment, such as amount, valuation, and investor rights, before final legal documents are drawn up.
Vesting means founders earn their shares over time, often four years with a one-year cliff. It protects the company if a founder leaves early.
Angel investors invest their own money, usually as individuals. Venture capital firms invest through a firm, typically with more structure and ongoing support.
Your go-to-market strategy is your plan for reaching customers: who you’re selling to, how you’ll reach them, your pricing, and how you’ll win the first sales.
Yes. Robb Ventures Podcasts is our podcast network, with shows about starting, funding, and growing companies. Our flagship show is Zero To Something.
It goes beyond the headlines to uncover the real stories behind today’s entrepreneurs, across fashion, media, entertainment, food and beverage, and technology.
Yes to both. Founders with a story to tell can apply to be a guest, and hosts with a show idea can pitch it, using the form on our Podcasts page.
Yes. Events are a great way to meet us and other founders. See the events calendar for what’s coming up.
Our videos are on the Videos page.
Yes. Our blog posts cover topics like seed-stage investing, the pre-seed round, and how to start a company.
The Forum is a place for founders and the Robb Ventures community to ask questions and share ideas.
Yes. Robb Ventures merchandise is available in our shop on The Urban Blvd.
Subscribe to our mailing list for exclusive access to events, updates, and more. You’ll find the sign-up on our homepage.
Reach us through our contact form. We’re always happy to connect with innovative founders.
Use biz@robbvc.com for general and founder inquiries, and partners@robbvc.com for partnership inquiries.
You can call us at +1.315.277.3691 or +1.917.589.3658.
PO Box 221, 14506 243rd St, Rosedale, NY 11422.
Email partners@robbvc.com with a short note about your organization and the partnership you have in mind.
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Email biz@robbvc.com or send us a message. We’re always happy to hear from founders.
